Below is a list of online bullion dealer website’s ranked by volume of visitors as measured by Amazon’s Alexa website metrics.

The volume of visitors and traffic to a dealer’s website is just one factor in determining the popularity of a dealer. Often, online bullion dealers with the most popular website have higher operating costs, higher marketing costs and may therefor have higher premiums on silver and gold bullion products.

As a rule of thumb, it doesn’t necessarily make them the best dealer to purchase from.

The Alexa US Rank shown below next to the online bullion dealer’s name represents the website’s overall ranking in the United States as compared to all other websites, not just silver or gold bullion related websites.

1. Kitco – Alexa US Rank: 1,127
   Kitco ReviewsThe popularity of Kitco’s website is primarily from their news and information about the precious metals markets and discussion forums where investors discuss precious metals. The Canadian company was established in 1977.
2. APMEX – Alexa US Rank : 4,150
   APMEX ReviewsIt’s no surprise that APMEX tops the list of bullion dealers in terms of website traffic. APMEX has been around since 1999 and launched their first website in 2004. Being an early participant in online bullion has helped to establish them as an industry leader.
3. JM Bullion – Alexa US Rank: 5,504
   JM Bullion Reviews
   Founded in 2011, JM Bullion has a reputation of being one of the top bullion dealers to buy from when it comes to price and customer service.JM Bullion offers a vast array of gold, silver, copper, platinum, and palladium products. With an average inventory carry in the tens of millions, they are able to sell in-stock items only and satisfy even the largest of clients. They focus on the most important products to minimize overhead and unnecessary bloat. This lets JM Bullion charge less over spot than their competitors while maintaining healthy stock levels on everything they carry.JM Bullion also offers a silver at spot price deal that includes ten 1 oz silver rounds at spot price for new customers. The rounds come in a tube and velvet branded bag.
4. SD Bullion – Alexa US Rank: 12,460
   SD Bullion Reviews
   SD Bullion debuted in March of 2012 as a service to their readers with the goal of providing the lowest cost bullion available. All sales were completed via telephone with the motto, “Nothing Fancy. Just a Telephone and Low Prices.” More importantly, buyers were 100% satisfied with their bullion transactions according to a post purchasing survey. An online website purchasing option was added in the later part of 2012 and SD Bullion has continued to gain industry market share to where they stand today as one of the premier, low-cost online bullion establishments in the country.
5. Provident Metals – Alexa US Rank: 13,518
   Provident Metals Reviews
   Based in North Dallas, Provident Precious Metals, LLC describes itself as “the webs premier provider of international and domestic bullion, currency, numismatic coins, and other IRA and investment grade metals.”ProvidentMetals.com was built to meet the precious metal investment needs of those in pursuit of an online environment focused on security, service, and affordability. Competitive pricing and customer service are not merely a slogan or a plank in our platform; it is the reason our company was founded.Provident Metals also offers a silver at spot price deal that contains ten 1 oz silver rounds at spot price.
6. GoldSilver.com – Alexa US Rank: 22,484
   GoldSilver.com Reviews
   GoldSilver provides bullion investors with unparalleled education and world-class gold and silver dealer services. It was founded by Mike Maloney, a renowned precious metals advisor, bestselling author, and one of the industry’s most sought-after speakers.
7. GoldenStateMint – Alexa US Rank: 25,737
   GoldenStateMint Reviews
   The Golden State Mint is a full-service mint. By purchasing silver, gold and copper directly from the mint, you’re enabled to cut-out the middle-man, saving money and time. Our high-volume production allows us to provide customers with the most competitive pricing and fastest deliveries in the industry. They provide a turn-key solution to all your minting and investment needs. They have been in the business of precious metals, minting and refining for 40 years. Golden State Mint is ready to meet all your minting needs, and provide total reliability and confidence. All Golden State Mint silver, gold, and copper products are brand new and ship directly from the Golden State Mint.
8. Bullion Exchanges – Alexa US Rank: 40,938
   Bullion Exchanges ReviewsA fully licensed and authorized dealer by PCGS, NGC, ANA, & CCE, Bullion Exchanges is one of the most trusted gold and silver bullion dealers in the United States, based in the Diamond District of New York City. With years of experience in providing our customers a wide, carefully curated selection, the most competitive prices, and customer service that you can count on, we have worked hard to earn our A+ business rating on BBB and our thousands of glowing reviews.
9. Silver.com – Alexa US Rank: 45,588
   Silver.com ReviewsWe take great pride in offering a wide selection of precious metals products at market-leading prices. That, along with our sincere commitment to quick shipping and fast, friendly customer service, keeps investors coming back to Silver.com time and time again.
10. BGASC – Alexa US Rank: 51,631
    BGASC ReviewsOur goal is to be the kind of dealer we’ve always wanted to trade with: to be in stock, ship fast, be fair & reasonable, and operate honestly and efficiently. BGASC is one of the largest coin and bullion dealers in the United States. We are a BBB Accredited Business with an A+ Rating, an Official PCGS Dealer, member of the Certified Coin Exchange (CCE), an NGC Collector’s Society Member, and a Bulk Purchaser of United States Mint non-bullion coins. Every single package we ship is sent fully privately insured for its time in transit. Customers all across the country have quickly come to recognize BGASC as one of the largest, fastest, most trusted online precious metals suppliers in the U.S.
11. Golden Eagle Coins – Alexa US Rank: 52,241
    Golden Eagle Coins ReviewsSince our inception we’ve witnessed 1 oil embargo, 6 recessions, 3 wars, 12 U.S. presidential terms, 3 stock market crashes and a 12+ year commodities bull market that has seen the price of silver rise by over 1,000% and gold by over 700%. We’ve been around so long that when Golden Eagle Coins was founded, gasoline was 53 cents per gallon.
12. Modern Coin Mart – Alexa US Rank: 52,751
    Modern Coin Mart Reviews
    ModernCoinMart (MCM) is a private distributor of worldwide government coin and currency issues and privately issued and licensed collectibles.
13. US Gold Bureau – Alexa US Rank: 56,823
    US Gold Bureau ReviewsThe U.S. Gold Bureau was founded under the premise of bringing trust and integrity to all aspects of the precious metals acquisition process. Our goal is to always exceed our customer’s expectations by helping them to make better, more informed buying decisions. We understand that when acquiring precious metals, you have many choices to consider. Your Precious Metals Specialist will serve as a great resource to guide you step-by-step as you navigate through those choices. Each of our Precious Metals Specialists has been through an extensive training program and is well equipped to assist you at all stages of the process. Whether you decide to move forward with a purchase today or at some point in the future, our hope is that you will feel a sense of confidence knowing that you are dealing with a reputable organization.
14. Silver Gold Bull – Alexa US Rank: 59,044
    Silver Gold Bull Reviews
    Silver Gold Bull has tens of thousands of satisfied customers who have taken their financial future into their own hands by investing in gold and silver. Their commitment to their customer is to provide extraordinary service throughout their customer’s bullion buying experience. Thousands of people have left Silver Gold Bull testimonials about their service, high quality products and genuine commitment to providing customers with an easy and risk-free way to buy gold and silver.
15. GovMint – Alexa US Rank: 71,361
    GovMint ReviewsBesides a wide selection of rare and hard-to-find U.S. coins, GovMint.com offers many other collectible products including paper money, coin jewelry, foreign and ancient coins, and specialized numismatic services. Our dedicated staff is a highly experienced sales team who offers personalized one-on-one services, dedicated to your specific interests. By doing this, we ensure that you, the client, are able to obtain the items you want, not unlike the relationship of a personal banker or shopper. Each representative has an extensive background in the area of numismatics.
16. SilverTowne LP – Alexa US Rank: 89,376
    SilverTowne LP Reviews 
17. Monument Metals – Alexa US Rank: 113,418
    Monument Metals ReviewsMonument Metals is a family-owned business headquartered in Frederick, MD. The firm’s owners are veterans of the numismatic and bullion business, with nearly three decades of combined industry experience. After trading exclusively in the wholesale end of the marketplace, the principals of Monument Metals began selling to the general public in 2014. We pride ourselves in buying effectively, operating efficiently and maintaining low overhead. The result is our ability to offer excellent pricing–almost always better than the largest online retailers or local coin shops. Our industry experience and connections allow us to deliver high-quality coin and bullion products at ultra-competitive prices.
18. BOLD Precious Metals – Alexa US Rank: 146,204
    BOLD Precious Metals ReviewsAt BOLD Precious Metals, our involvement in precious metals stretches back over 30 years to the influence of our grandfather, an avid coin collector. He instilled in our family an abiding appreciation for the beauty and historical significance of coins. As we grew up and pursued careers in various fields including engineering, finance, and technology we maintained that interest, first as a hobby and then as a means to invest in physical precious metals. Coin collecting became a fun and rewarding way to teach our own children about the history of the United States and introduce them to other cultures around the world.
19. Monarch Precious Metals – Alexa US Rank: 158,942
    Monarch Precious Metals ReviewsEstablished in 2008 in response to the increasing demand for gold and silver bullion. The gold and silver that is used to produce our bars and rounds is .999+ fine. From refined raw material we hand pour bars and mark them the old fashioned way, which gives them a rustic look that collectors love. We also strike rounds and bars for investors looking for a more polished product. We are a privately held company which is headquartered in Southern Oregon’s beautiful Rogue Valley.
20. Wholesale Coins Direct – Alexa US Rank: 225,368
    Wholesale Coins Direct ReviewsOur vision at Wholesale Coins Direct is to provide quality bullion metal and diamond products and numismatic coins to the public and other dealers at wholesale prices. And, we understand that you have options when it comes to deciding who to buy precious metal and diamond products from, as there are many choices in today’s market.
21. GMR Gold – Alexa US Rank: 231,868
    GMR Gold ReviewsCorporate headquarters in The Woodlands, Texas. Full state and federal accreditation. Relationships with the nation’s top mints and distributors. GMRgold is a good-standing member of the NGC Collectors Society, NCS, PMG, ICTA, PCGS, NGC, American Numismatic Association, and CCE
22. Liberty Coin – Alexa US Rank: 268,238
    Liberty Coin Reviews 
23. Texas Precious Metals – Alexa US Rank: 280,803
    Texas Precious Metals Reviews 

Unranked Dealers:

Money Metals Exchange – Alexa US Rank: N/A
Money Metals Exchange Reviews

Money Metals Exchange is secure, private and offers you the most gold and silver for your money. After balloting of more than 20,000 industry insiders and investors across the globe, the company was recently named precious metals “Dealer of the Year” by industry ratings group Bullion.Directory. That’s because Money Metals offers great value with high integrity, and it’s totally beginner friendly — focusing on educating its customers and answering their questions.

Gainseville Coins – Alexa US Rank: N/A
Gainseville Coins Reviews

Gainesville Coins is dedicated to providing exceptional customer service and offering a wide range of bullion products to match every taste or portfolio. Finding the right precious metal item to meet your needs is our primary goal. Your order will always ship in secure, discreet packaging, or you can make a trip to our luxury showroom to pick up your metals in person.