Gold has long been a trusted store of value and a hedge against economic uncertainty. However, to buy gold and build a collection—often called a “stack”—can seem daunting for those new to investing in gold.
Questions about where to buy, what to buy, and how to approach gold as an investment frequently arise. This guide provides clear and concise answers to these questions, helping you make informed decisions as you begin your journey into physical gold investment.
Why Invest in Physical Gold?
Physical gold offers tangible security. Gold can be held and accessed directly, unlike digital assets or stocks, which rely on third parties. Gold’s intrinsic value and historical significance also appeal to investors seeking stability.
Investors can build a financial reserve by slowly accumulating physical gold. However, starting your gold investment journey requires careful planning and an understanding of the market.
Where to Buy Gold Online and Local
When it comes to where to buy gold, two of the most accessible and popular choices for investors and collectors alike are local coin shops and reputable online dealers. Each option offers its own unique advantages and trade-offs, depending on your goals, level of experience, and comfort with logistics or in-person transactio
Online Dealers
Reputable online dealers offer a wide selection of gold products and the convenience of shopping from home. Websites like APMEX, JM Bullion, and SD Bullion are trusted names in the industry.
When buying gold from online dealers, it is essential to take certain precautions to ensure a smooth and secure transaction. First, ensure the dealer is well-reviewed and has positive feedback about customer service and returns. Websites like Trustpilot, FindBullionPrices.com and others provide a platform that highlights customer reviews.

Additionally, always opt for insured shipping as it will ensure that your gold is protected against loss or damage while in transit.
Finally, remember that selling gold back to online dealers may require additional paperwork and could trigger tax implications.
Local Coin Shops
Local coin shops are an excellent place to start as they allow face-to-face transactions and opportunities to ask questions and learn directly from knowledgeable staff. Additionally, many coin shops offer competitive premiums, often comparable to large online retailers. Shopping locally can also save shipping costs and you receive your gold immediately.
It is important to know a few things when shopping for physical gold at a local coin shop to ensure you make informed and secure decisions. First, visit multiple coin shops in your area to compare premiums and evaluate pricing. This ensures you are getting a fair deal, as premiums can vary significantly between sellers.
Second, pay with cash whenever possible. Cash transactions often do not require identification, offering an additional layer of privacy and reducing the chances of your purchase being recorded.
Lastly, take the time to establish rapport local shop owners. Building relationships over time can lead to better deals and access to insider knowledge about upcoming inventory or market trends. A trusted relationship with a dealer can be invaluable as you continue to invest in physical gold.
What Gold Should You Buy?
The type and size of gold you purchase will depend on your budget, investment goals, and personal preferences. Here are key considerations:
1 oz Gold Coins
1 oz gold coins are a popular choice for new investors. They offer the best value in terms of premium per gram, making them a cost-effective option for stacking. Popular 1-ounce coins include:
- American Gold Eagles: The most widely recognized and most liquid gold coin.
- American Gold Buffalos: Valued for their .9999 fine gold purity and attractive design.
- Canadian Gold Maple Leafs: Known for their high purity and security features.

Fractional Gold Coins
Fractional gold coins (e.g., 1/2 ounce, 1/4 ounce, or 1/10 ounce) are smaller and more affordable per transaction but come with higher premiums relative to their weight. While the have a higher upfront premium, their smaller size can be advantageous if you need to sell only a portion of your stack in the future.
Gold Bars
Gold bars like those from PAMP Suisse or Perth Mint offer a straightforward investment option. Bars are often available in sizes ranging from 1 gram to 1 kilogram and typically have lower premiums than coins.
Consider Your Goals
- If you aim to build a stack over time for long-term security, 1-ounce coins provide the best value.
- Fractional coins offer flexibility for those anticipating the need to sell in smaller increments.
- If cost-effectiveness is your primary concern, gold bars are worth considering.
When to Buy Gold
Timing your gold purchases can impact your overall investment cost. Gold prices fluctuate daily based on economic conditions, inflation, and global events. Here are some tips:
- Monitor Spot Prices: Use reliable tools to track the spot price of gold. Buying during dips can reduce your cost.
- Invest Gradually: Rather than attempting to time the market perfectly, consider dollar-cost averaging—purchasing gold at regular intervals regardless of price fluctuations.
- Consider Premiums: Compare premiums from different dealers to ensure you pay a fair price above the spot.
Selling Gold
Gold provides financial security, but there may come a time when you need to sell part of your stack. Here are considerations:
Local Coin Shops
Selling to a local coin shop is straightforward and offers immediate payment. Building a relationship with a trusted shop can ensure smoother transactions.
Private Sales
Private sales sometimes yield higher prices, especially for recognizable coins like American Eagles or Buffalos. However, these transactions may require extra caution to ensure safety and legality.
Online Dealers
Reputable online dealers also buy gold, but this process may involve shipping your gold to the dealer and waiting for payment. Remember that taxes may apply depending on your location and the value of the sale.
Tips for New Investors
- Start Small: Begin with manageable purchases, such as 1-ounce or fractional coins, and gradually build your stack.
- Prioritize Security: Store your gold securely in a home safe or through a third-party vault service.
- Educate Yourself: Learn about the gold market, different products, and reputable dealers to make informed decisions.
- Diversify: While gold is a valuable investment, consider diversifying your portfolio with other assets.
Conclusion
Investing in physical gold is a time-tested strategy for preserving wealth and providing financial security. You can confidently build a gold stack that meets your long-term goals by understanding where, what to buy, and how to approach your purchases. Whether you buy from a local coin shop or an online dealer, the key is to remain informed and strategic in your approach. With patience and consistency, gold can become a reliable cornerstone of your financial future.