To its 40th anniversary and National Coin Week, U.S. Coins & Jewelry is inviting Houstonians to rediscover the thrill of a treasure hunt with a modern twist.
Starting April 21, 2025, the Greater Houston area transforms into a playground for numismatists, collectors, and everyday adventurers. Over the course of a week, more than $10,000 in rare vintage coins, gold, and other numismatic treasures will be hidden at four different locations across the city and surrounding communities.
A Modern Treasure Hunt for Collectors and Families
“We wanted this year’s treasure hunt to reflect the communities that have supported us for four decades,” said co-owner Matthew Duncan. By expanding beyond the city limits, U.S. Coins & Jewelry ensures that more Houstonians can join the fun, while also sparking new interest in coin collecting across generations.
Each day, participants can track new clues revealed on Instagram via @uscoinsandjewelry and @findthecashhouston. The first person to solve the clues and locate a hidden treasure wins the prize—a genuine piece of history that they can either keep or redeem for its full market value.
Reviving the Hobby of Kings
“Coin collecting is a timeless hobby—often called the ‘hobby of kings,'” said co-owner Kenny Duncan Jr.. This event isn’t just about the potential payout; it’s about encouraging families, kids, and seasoned collectors to experience the excitement, history, and wonder that rare coins inspire.
As part of the week-long festivities, U.S. Coins & Jewelry is also giving away free coin collector kits for young collectors and offering in-store promotions.
Why Events Like This Matter for Numismatics
At a time when digital assets and virtual currencies dominate headlines, initiatives like this remind people that tangible assets—like rare coins and gold—continue to offer historical significance, investment potential, and real-world fascination.
Rare coins serve as tangible links to different eras, nations, and economies. Events that spotlight these assets not only attract new collectors but also strengthen the broader appreciation for numismatics as a cultural cornerstone.
How to Participate
Joining the U.S. Coins & Jewelry Treasure Hunt in Houston is easy and open to everyone eager for a real-world adventure. Here’s how you can get started:
- Follow the Clues:
Each day starting April 21, 2025, new clues will be posted on Instagram. Make sure you’re following both @uscoinsandjewelry and @findthecashhouston to get the latest updates. - Solve the Riddle:
Carefully read each clue, which will lead you toward one of four hidden locations somewhere across the Greater Houston area. - Be the First to Find the Treasure:
The first person to solve the clue and physically reach the hidden location will find a rare coin or gold prize valued at part of the $10,000 treasure pool. - Claim Your Prize:
Winners will have the option to either keep their historic prize or redeem it for its current full market value. - Bonus Opportunities:
Even if you don’t find a treasure, you can stop by U.S. Coins & Jewelry’s store during National Coin Week for free coin collector kits for kids, in-store giveaways, and exclusive promotions.
Whether you’re a seasoned treasure hunter or just looking for a fun family outing, this event is an exciting way to explore Houston and maybe even add a rare piece of history to your collection.
